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Date: 2008-10-21 The best price/value ratio and the best (period) total package now available This TV has numerous advantages over the Samsung 6xx and 7xx series which it is often compared to. First off, the Samsung's are fantastic TVs. The characteristics of the picture (color cast, primarily- which is different among makers- cool is cooler on one, neutral may be warmer on another and warm may be too warm for some viewers, etc.) should be judged by each individual viewer. There are some people who are going to like the Samsung's picture better than the Sony's, and vice versa. That being said- I return to the advantages: Deep color and x.v. Color. Despite some spec sheets which show this set doesn't have x.v. color, it does. It has both deep & x.v. color, and one can only imagine that the reason the Sony marketing department may have chosen to leave that off spec sheets after the TV had already been designed was to better differentiate their much more costly XBR series TVs. On the other hand, the engineering and cost marketing departments had obviously found advantages in maintaining a common BOM with their latest chipsets which also support their 120 Hz Bravia Engine 2, etc. These must be common among this Z-series Bravia and the '08 XBR offerings, in my estimation. The most important differentiation between this Sony set and the Samsung competition may be the true 24 Hz (or 24 FPS) playback of 24 FPS blu-ray material. This makes the Sony standards-compliant on three important new standards for High-Def that the Samsung simply ignores. Add exceptional image quality and build quality (in my eyes)- and the Sony is a no-brainer for ~$200 more than the Samsung. I have been surprised by the omission of these important facts from other reviews. I have had the TV for over a month and bought it on Amazon- and I couldn't be happier. Of course their 48 month 0% financing deal also helped. :-) Date: 2008-10-15 Wonderful The TV is everything Sony advertises it to be and the White Glove delivery service from Amazon was great. After comparing prices and services advertised locally and on the net, Amazon had the best value for my needs. I am very happy with my purchase. Date: 2008-10-04 Always beautiful I have the 40 inch version and while the HD is amazing, I think where it will stand out to the average users is it's ability to upscale standard definition signals. It does an amazing job. I have (non-HD) Dish Network (at least until AT&T's U-verse is available on my block) and this set gives my Dish Network subscription a new lease on life. The other killer feature is the 'favorites' button on the remote. It will allow you to select which input to view by a animated, ribbon like menu of icons (XBR) that you can somewhat customize. This makes it simple to change sources for those less likely to understand HDMI1, HDMI2, Component 1, Composite, etc. Picture quality is flawless. The only thing it doesn't have is...wait, it's not missing anything. This costs more than most it's size but it fits smaller spaces since the speakers are under the LCD and the frame around the LCD is less than 1 inch. This set gave me the most bang for the space, not buck. It's not the cheapest but I have no buyer's remorse either - and I AM cheap. Date: 2008-10-03 Great TV! Lots of research went into selecting this television, both on-line and in the store. The picture & sound quality is outstanding and more features than we need right now. After waiting for weeks at Sears, we finally gave up and ordered it from Amazon and had it in a few days! The delivery service was superb! This TV looks great too, especially because of the really thin bezel...it seems like a bigger picture than 40". Completely pleased with this Sony! Date: 2008-09-21 after tons of research, this is THE tv Perfect size, perfect picture, great sound (even without a home theater sound system), plenty of HDMI inputs for Blu-ray, Cable, etc. Great to finally have a widescreen for my Nintendo Wii too. Stop searching for the best HD TV, this is it!
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